APB GROUP
Who We Are
APB Group was built on the belief that Thai snacks — delicious, made from natural ingredients, and crafted to the highest quality — deserve a place on shelves around the world. We are a Thai company group specializing in the production, development, and distribution of crispy snacks — serving both domestic and global markets.
Our Story
Everything began with a small gift shop in Kanchanaburi province in 1989. Kaew Souvenir Shop was where we first learned what "great snacks" truly means — understanding what consumers want, which flavours keep people coming back, and what makes a gift worth giving.
From a local shop, we expanded into Thai snack manufacturing and export in 2013, and founded Activeplus Blue Co., Ltd. in 2016 to serve as the export hub for Thai crispy snacks to the world.
Today, APB Group is a fully integrated company group — manufacturing, brand development, export, and OEM manufacturing for global partners — now opening a new world-class Smart Factory facility in 2026.
Vision
To be the world's most trusted manufacturer and exporter of Thai snacks.
Mission
Create better snacks — with better ingredients, better processes, and stronger partnerships.
Our Values
Quality Without Compromise
Every product meets international standards before it leaves our facility.
Ingredient Integrity
We use real ingredients, traceable to their source — and proud to say so.
Grow Together
Our partners' success is our success.
Practical Innovation
Continuous product and process innovation that gives partners a market edge.
Our Group Companies
APB (Activeplus Blue Co., Ltd.)
Head Office + Export Operations
Group headquarters overseeing global export operations.
APBR (APB Retail Co., Ltd.)
Domestic Sales & Brand Distribution
Brand and product distribution across Thailand through Modern Trade, Traditional Trade, and Online channels.
SNAXFARM Smart Factory
Production Hub — Bangplee Industrial Estate, Samut Prakan (Opening 2026)
Group's flagship Smart Factory, located in the Bangplee Industrial Estate, Samut Prakan — opening 2026.
Our Journey
From a Kanchanaburi gift shop to a global snack exporter.
2569 / 2026
Opening new Smart Factory at Bangplee Industrial Estate, Samut Prakan